“This is just the beginning for a rapidly changing landscape where the
media content environment grows more fractious and the user gains more
control and power. Traditional, established content providers will have to
adapt and develop new business and monetization models in order to
keep revenue streams flowing. The key to success will be identifying new
forms of content that can complement their traditional strengths.”
Gavin Mann, digital media lead for Accenture’s Media & Entertainment practice
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